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My business failed because I made some very fundamental mistakes, and made them consistently. I now work in the web hosting industry. I have had the opportunity to interact with numerous self-employed web designers and have found that the mistakes which I made are extremely common, and usually fatal. If you are hoping to make a go of your business over the long term, you may want to memorize my top 5 mistakes, and avoid them like the plague. If, on the other hand, you are determined to run your web design business into the ground, the following list may be used as an expeditious roadmap to failure. This is the most common mistake web designers make. The temptation is to break into the business by producing a few cheap websites in order to build a portfolio. Don't do it! Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites
Remember that you will only be spending about 40% of your time designing sites. The other 60% will be spent hustling up the next client. If you think your time is worth $10.00 per hour, consider asking for $30.00. This will give you sufficient revenue to pay for all the non-paying time you spend marketing your business. 2. Fail to set and enforce boundaries Everyone loves a nice guy, and the temptation to be one is a trap which many of us fall into. It's crucial to remember, though, that you are in business for one primary reason - to make money. You will, doubtless, encounter clients who will pay you for a small website, then end up wasting all of your time with questions about how to remove spyware from their computer and requests to add "one small thing" to an already completed website. You can avoid this, somewhat, by establishing clear boundaries with the client from the very start. A contract is useful here. Make sure that your client knows exactly what can be expected of you, and what you expect of them. |
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