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Web Promotion Is a linking strategy an SEO myth? Is it a real and efficient method to increase the web site ranking? Undoubtedly, the return of investment has the result in the website quality and ranking. Is the top web site ranking pure vanity? For a commercial site, the top ranking is vital. If the surfers are searching for products or services on the Internet, commercial websites must have high quality in style, imaging, and content, but they must also be on the top ten list. Many visitors are trying to get the search results as soon as possible, so the page rank becomes very important. Search engine optimizers must now play their role; find the best honest way to rank the site as high as possible. Business - Directory of business/finance/loan/mortgage related partner sites more 1 2 3 4 5 Computers - Directory of computer hardware/software/peripheral related partner sites more 1 2 3 4 5 Internet - Directory of webhosting/webdesign/internet marketing related partner sites more 1 2 3 4 5 Software - Directory of software related partner sites more 1 2 3 4 5 Web Design - Directory of web design/development related partner sites more 1 2 3 4 5 Web Hosting - Directory of web hosting related partner sites more 1 2 3 4 5 Web Promotion - Directory of search engine optimization/internet marketing related partner sites more 1 2 3 4 5 Web Resources - Directory of other web related partner sites more 1 2 3 4 5 Recreation - Directory of travel/hotel/cruise related partner sites more 1 2 3 4 5 Casino - Directory of online gambling/poker/blackjack/roulette related partner sites more 1 2 3 4 5 Health - Directory of online pharmacy/hospital/health related partner sites more 1 2 3 4 5 Shopping - Directory of online shopping/gift related partner sites more 1 2 3 4 5 Miscellaneous - Directory of all other partner sites more 1 2 3 4 5   It is also important to optimize the site for specific keywords if they are vital for the business, but all those efforts must not be to the detriment of ranking for lesser topics that will drive less traffic. Hidden links or text can also increase the page rank, but search engines are wiser and this technique isn’t very useful anymore. Reciprocal link campaigns seems to be less difficult than the inbound link strategy, but less efficient. Like with any worthwhile endeavor, greater effort can bring greater rewards. Almost every inbound link campaign can be correct now. Popular search engines like Google plug the inbound links into a very complicated algorithm to rank the site’s importance to a keyword or phrase. The complicated algorithms are allowing values (coming from sophisticated combinations of many factors) to the site’s inbound links and the site’s relevance in relation to the web pages that links to the referred site.

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