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Could you imagine a major search engine giving both users and advertisers this break? An advertiser with Snap.com gets more relevant and interested visitors while cutting down on accidental and costly clicks because people won’t be clicking on sites they don’t want to visit. This is one innovation most search engines will likely not adopt;Google discouraging clicks to paid advertisements. This far reaching platform could be construed as self-defeating for a search engine when conventional standards are applied, but Bill Gross isn’t trying to be like everyone else. He either sees the future here or is taking jabs at the very model he created – or maybe a little of both. Perhaps visual search displays for are too far ahead of its time. Leading search engines don’t want more informed and pickier searchers clicking fewer ads, but Gross’s career path is replete with successfully zigging while others zag. It might take some happy accident of his or an innovation of another company to marry well into Snap’s added contextual platform before Snap’s functionality goes from a cool alternative to an industry staple. Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category Software - Click the link on the left to visit our partner sites under software category Web Design - Click the link on the left to visit our partner sites under web design/development category Web Hosting - Click the link on the left to visit our partner sites under web hosting category Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category Web Resources - Click the link on the left to visit our partner sites under other web category Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category Shopping - Click the link on the left to visit our partner sites under online shopping/gift category Miscellaneous - Click the link on the left to visit our partner sites under all other categories
Google and Yahoo don’t seem to be splashing big font for their users. Part of the Google’s franchise is a simple uniform look. Different font sizes for different users might ripple that magnificent pond. And with Yahoo, they need all the space they can get, big font might shoo some of their offerings off the monitor and that’s definitely not part of their business plan. It’s easy enough to change the color scheme, though. I like that. Bill Gross has already contributed more to the Search business than anyone could expect an individual to. He could bow out now an accomplished pioneer. But that wouldn’t be like him or anyone with a pioneering spirit would it? As big names in search advertising emphasize profits, we have to dig around elsewhere to see where innovation will come from. And change just might come from the same guy who changed the rules of Internet advertising to begin with. |
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