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Web Promotion S, E and O are probably the three most talked about letters on the Internet. That’s because search engines were, and still are, deemed to be the most important form of advertising there is. However, this theory has its inherent problems. Even websites that are set up (intentionally or naturally) perfectly to benefit from the algorithms dreamt up by Google and other major search engines will spend some considerable time wallowing very close to the bottom of the search piles. And that’s only once they’re indexed. In the case of Google, touted as being the most populous and therefore important of all search engines, you could be waiting many weeks or even months before you receive the traffic you deserve. The reason for the popularity of SEO is simple. When search engines first existed and first introduced the complex algorithms that they use to determine the relevance and value of a site, SEO was essential. Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category more 1 2 3 4 5 Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category more 1 2 3 4 5 Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category more 1 2 3 4 5 Software - Click the link on the left to visit our partner sites under software category more 1 2 3 4 5 Web Design - Click the link on the left to visit our partner sites under web design/development category more 1 2 3 4 5 Web Hosting - Click the link on the left to visit our partner sites under web hosting category more 1 2 3 4 5 Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category more 1 2 3 4 5 Web Resources - Click the link on the left to visit our partner sites under other web category more 1 2 3 4 5 Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category more 1 2 3 4 5 Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category more 1 2 3 4 5 Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category more 1 2 3 4 5 Shopping - Click the link on the left to visit our partner sites under online shopping/gift category more 1 2 3 4 5 Miscellaneous - Click the link on the left to visit our partner sites under all other categories more 1 2 3 4 5   The search engines soon learned of these “underhand” methods and introduced new algorithms. These algorithms penalized sites guilty of keyword spamming, and the result was a wave of blackhat SEOs trying to find other ways to dupe the search engines. Those ways soon became evident. To cut a long story short, search engines have discovered and for the most part beaten the less than desirable SEO actions of cloaking, redirecting, link building using link farms, and many more. Finally they are left with a delicately balanced list of websites that have just the right amount of links gained over an appropriate period of time containing content that includes the appropriate percentage of keywords (not too many and not too few). Bear in mind that these formulae are supposed to encourage natural content and it is clearly ironic that search engines use so many mathematical equations to calculate which sites pass their rigorous test.

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