Search engine friendly” means that search engines should be able to find data on your site that they can put in their data bases. While a picture may be worth a thousand words, a search engine is trying to classify pages by text and not by images. If you have an opening page with a beautiful picture of the sea and only two words of text saying “enter here” then this page will not rank high in searches for Florida Vacations. Similarly if you have a headline with important text containing your site’s keywords it should not be displayed as a gif or jpeg image. Pages that are all flash or all images are not search engine friendly, and often are not user friendly as well.

An important thing to remember is that you want not only your main page, but all of your interior pages to be included in the search engine index. While most people will probably enter your site through the main page, many will enter after doing searches which lead them to your inner pages. The best way to make sure that search engines will find and index your inner pages is to include text links to these pages. If you have navigation system which uses Java script or images, then it is best to add an additional text link navigation bar at the bottom of the site to ensure that the robot follows the links to your inner pages.

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