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Looking around at SEO forums you read all sorts of things about a google conspiracy and webmasters being forced to buy adwords because they simply can't get the volume of traffic from organic search any more. What many webmasters are seeing today is pages drop from the google index on large scale and a constant shifting of the results across the different google data centers, also large numbers of supplemental results being reported for sites. Corresponding drops in traffic and very upset webmasters who are caught in the fallout, in some ways Google is the victim of it's own dominance as are the many webmasters who catch a cold when google has a sneeze. Adwords is not the motive for the constant flux as has been suggested by a few, when you examine things adwords needs it's network of partner sites to generate traffic in order to keep the revenues flowing and of course good search technology results play a major part in the cycle. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above
Maybe this is the case but with investment in infrastructure and stock and employees an online business needs to consider it's reliance on organic search results and the revenue generated from this otherwise you might just be caught without a chair when the music stops. What we tell our clients is simple, build clean sites for your users with original content - forget to a certain extent that a machine is going to crawl your site and make it people friendly. Clean sites, clean code with good intuitive link structure, good relative text this is very much a back to basics approach but it works and the search engines will reward you. Don't fall for the "we can get you to number 1 in google" trap, it's not a bad idea to stay away form anyone who makes this promise because not one can guarantee a search ranking. Use resources that benefit your users and don't try to cheat or manipulate your position in the engines. Good online marketing and promotion will go along way. Look at all of your options for traffic generation and don't put all of your eggs in the google basket! |
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